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03328_Field_PRFG T23.txt
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ground—at least in North American culture. It is
always important to keep in mind that other
cultures may reorder their sensory preferences.
A stereotype is a figure repeated so often in a
culture that it ceases to be noticed and becomes
part of the unconscious ground of that culture,
shaping people’s perceptions subliminally.
Marshall McLuhan, “City as Classroom and/or The
Great Brain Robbery,” Environmental
Communications , (1979), pp. 2-3.